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The nature of my work means being ready to work in almost any industry or sector—I’ve kept my approach relatively simple and flexible, dismantling any
and all barriers to listening, understanding, conceptualising, synthesising and executing.
03 Of course, I can't do it alone. I collaborate with ambitious businesses seeking to unlock the full potential of their brand. Whatever the brief, I utilise my
industry experience and creative toolkit to guide clients through a process tailored to meet their unique needs.
01 Experiences are for people—I change the way people interact with technology, through a human-centred approach to everything I do. I put people at the
heart of strategy, UX, design, content, development, and analytics.
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I specialise in communication. Combining creativity, strategy, design, and technology to create connections between people and brands.
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Discover
Find out everything we can about the business problem we are trying to solve and the context behind it. This can include a combination of activities such as:
INTERROGATING THE BUSINESS PROBLEM
Competitive Analysis
Stakeholder Interviews
AUDIENCE SNAPSHOT
THE FOUR C's
Project Scope Definition
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Solve
A strategy / solution / approach for how we are going the solve the problem. This can include a combination of activities such as:
User research
Content strategy & IA
Wireframes
DIGITAL strategy
USER JOURNEYS
Interactive prototype
Mood boards
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Make
Bringing the strategy to life. This can include a combination of activities such as:
ART DIRECTION
Experience design
User Interface design
Style guides & design systems
Responsive web design
Mobile app design
MOTION DESIGN
DIGITAL DEVELOPMENT
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Measure
Measuring our success and building a framework that allows us to track the effectiveness of our work. This can include a combination of activities such as:
MEASUREMENT FRAMEWORK
QA and Testing
ANALYTICS SETUP & analysis
SEO OPTIMISATION
PERFORMANCE DASHBOARDS