AR/VR
KFC
In an innovative bid to engage consumers and secure sustainable ecommerce growth, KFC Australia introduced "The Great Bucket Hunt."
Seamlessly fusing the digital and physical worlds, we used AR and gamification to drive app downloads, proving that working for something makes it even more valued than freebies.
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Playing couldn’t be easier; users simply tapped "The Great Bucket Hunt" in the KFC app to enter in their bucket hunting quest.
Available to KFC fans Australia wide, players could search for virtual buckets placed all over the country. To hunt down the goods, users needed to use the Bucket Map to find the virtual buckets, then spin them in AR to see what they’d won.
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The game was developed in conjunction with a variety of agencies including Unbound, Geronimo, Ogilvy Australia, OPR Agency, Mediacom, and AKQA.
With each agency lending their distinct expertise, the united front transformed a creative vision into a captivating nationwide gaming experience. Proving that when diverse minds come together with a shared vision, they can create groundbreaking and memorable experiences for consumers.
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The Great Bucket Hunt challenged players to earn their meal and rewarded them generously – driving the biggest jump in online customers EVER.
The campaign generated 2.2x higher app installs than an average per-week app install rate in 2021. Attracting a significant number of new customers, leading to a substantial increase in transactions and overall digital revenue during and post-campaign.
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