UI/UX
Marsden
Samuel Marsden Collegiate School, an institution with deep-rooted values and a commitment to excellence in education, envisioned their digital presence to match their stature and reputation.
With a legacy that spans over a century, the school wanted its website to reflect both its rich history and its commitment to contemporary education. The primary aim was to create an intuitive, engaging, and visually captivating website for students, parents, and the wider Marsden community.
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Before diving into design and development, a comprehensive research phase was initiated. Feedback from parents, students, and staff was gathered to understand the pain points of the existing site.
The core insight was that users wanted swift access to information, simple navigation, and a virtual representation that resonated with the school's ethos. The strategy was two-fold: streamline content for quick access and use design elements that mirror Marsden's heritage and forward-thinking approach.
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Design choices were made to exude prestige, tradition, and modernity – all characteristics of Marsden School. Vibrant imagery showcasing student life, campus, and activities were placed strategically to engage and entice visitors.
The UX/UI was crafted with the end users at the forefront. An intuitive navigation system ensured that users, whether tech-savvy or not, could effortlessly find what they're looking for. Interactive elements, like virtual campus tours and event calendars, were added to enhance engagement.
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Post-launch analytics showed a 35% increase in website traffic, and a 30% reduction in bounce rates. The feedback from the Marsden community was overwhelmingly positive.
Many praised the seamless user experience and the balance of tradition and modernity in design. The new website solidified Marsden School's online presence, reflecting its status as a premier institution, and the ease of accessing vital information led to an uptick in inquiries and applications.
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